Kharon Skincare Branding is a brand identity project for a natural skincare line positioned against industrial beauty products. The brand centers on four key ingredients—turmeric, green tea, coffee, and cacao—as the foundation for its product range and visual identity.
Developed around "The Altruistic Caregiver" archetype, the branding uses warm, reassuring communication to differentiate from clinical or overly technical competitors in the natural wellness space. The project addresses how to build credibility for a new brand in a saturated market while maintaining authentic messaging around natural ingredients.
Work in progress