Revolutionary Identity channels the Revolutionary archetype through a distinctive badge-like pictorial mark—drawing inspiration from how revolutionaries have historically used badges to signal their cause and unite their movements.
The redesigned typography strategically highlights the "i" and "d" in "incode" through contrasting colours, directly referencing the company's core business as an identity verification platform whilst creating visual hierarchy and memorability.
Developed in collaboration with marketing specialists, this rebranding maintains connectivity to the previous identity whilst establishing a more dynamic and purposeful visual language. The project demonstrates how strategic archetype selection can transform corporate identity from conventional to revolutionary, positioning Incode Technologies as an innovative disruptor in the identity verification space.