Arado is a visual identity for a coffee bean producer based in Pluma Hidalgo, Oaxaca, Mexico. Rooted in the agricultural act of ploughing, the identity draws from the form and symbolism of old ploughs as tools that open the land and prepare it for growth.
The logo translates this gesture into a minimal mark, while the graphic system uses colour, texture, and modular labels to reflect the region's soil, altitude, and roasting processes. Arado connects cultivation, territory, and craft through a contemporary visual language grounded in tradition.
Incode Revolutionary Identity is a comprehensive rebranding proposal developed while working at Incode Technologies.
This project represents one of my initial contributions to the organisation, proposing a bold new direction that bridges the company's established presence with contemporary brand positioning.
Kharon Skincare Branding is an ongoing brand identity project for Stellar Brands, developing a natural skincare line positioned against industrial beauty products. The brand centres on four key ingredients—turmeric, green tea, coffee, and cacao, sourced through direct collaboration with Mexican producers, including local beekeepers and farmers.